About Us

We are a premium streetwear brand rooted in identity, purpose, and transformation, created for those on the journey, for those who have walked through fire and emerged transformed.

Founded by Domal McKenzie, Rhubarb N Custard stands on a foundation of real stories, raw identity, and fearless self-expression. This is our movement grounded in resilience and the unapologetic celebration of personal evolution.

We believe style should reflect who you are, where you’ve been, and where you’re going. What you wear should empower you to be known, not just noticed.

Every piece we create is hand-finished in London, built to last, and crafted as modern armour for those stepping fully into their power, all while fostering sustainability at every step. Engineered for expression, our garments are tailored to empower, designed to ignite confidence, and made to elevate presence unapologetically, on your terms.

Whether you’re facing challenges, embracing change, or leading with vision, we provide the style and substance to match your journey.

This is our story. A fearless declaration. This is our modern-day armour.