Pledge Your Allegiance SS24

Our Story

Created by Domal McKenzie ,Rhubarb n Custard is a fashion brand that merges cultural art influences with life experiences and inspiration. We celebrate cultural heritage, roots, and consciousness, seamlessly blending diversity and inclusion. Our story pays homage to our transparency and authenticity as we strive to be the best version of ourselves. This ethos is deeply embedded in our brand, transforming our products and services into more than just a fashion statement; they become an invitation to embrace cultural richness and individuality.

We believe in fashion as more than just clothing. We're on a mission to create a cultural movement that resonates with diverse audiences worldwide. Our commitment goes beyond sourcing environmentally friendly materials; we're dedicated to crafting garments that tell stories, evoke emotions, and inspire individuals to embrace their unique identities. We take pride in genuinely caring for our community and the world, driven to make a meaningful impact on future generations.