Pledge Your Allegiance SS24

HEADLINE

Stepping into Spring SS23 on the front cover of the Paris-based Fashion Magazine Moevir Magazine, which focuses on fashion. Among the top magazines in Paris for photography and blogs, the magazine is ranked 9th for both categories. Among the topics they cover are Fashion, Art, Trends, Models, and Beauty. Having the brand featured on the cover of this month's issue is such an honor, and I couldn't be more grateful for the opportunity. Shotbyshams and Incredibly creative photographer with a background in fashion, he has worked with many luxury brands including Moschino for many years. Trevor James feature model on the April front cover.

Rhubarb n Custard has always taken pride in staying true to its vision and founder Domal's trailblazing spirit. This was no different for SS23 The Throne Collection. As we can see from this campaign, this approach embraces empowerment, strength, and courage. Each balances modern offerings with respect for the house's foundations and traditions. It explores and dives deeper into its unique characteristics and values while learning and having an open mind. The campaign is deeply influenced by Marrakech's radiance, power, and spiritual ethos.

In the Winter 22 collection, Wonderland, Domal takes a new exciting and adventurous.The textures and vibrant colours in the collection embrace this concept and make it ‘street couture’ rather than just streetwear. Within the little details we see him take this concept to a world of fun and playful authenticity. In Wonderland, Domal has allowed his imagination and instinct to guide him by following what he believes to be the true reflection of his own and of Rhubarb n Custard's identity.